Senior SEO Specialist (Technical & Local SEO) - 26011501
About the position We are looking for a Senior SEO Specialist with strong technical SEO expertise and a solid foundation in local SEO strategy. This role is not content-focused and not e-commerce SEO. You will work closely with our SEO Lead to manage and optimize a portfolio of local SEO accounts. Roughly 50% of your time will be dedicated to technical SEO and 50% to local/general SEO strategy and execution. This is a hands-on, analytical role, ideal for someone who is structured, collaborative, and comfortable working at scale across multiple client environments. Responsibilities • Analyze and optimize site architecture, internal linking, and SEO siloing • Improve crawlability and indexation using Google Search Console, Screaming Frog, or similar tools • Implement and manage redirects, canonicalization, and URL structures • Identify and resolve technical SEO issues impacting local rankings • Optimize site performance and Core Web Vitals (collaborating with developers or web providers when needed) • Implement and maintain schema markup, with a strong focus on LocalBusiness schema • Conduct technical SEO audits and convert findings into clear, actionable tasks • Support anchor text strategy and internal linking optimization • Optimize websites connected to Google Business Profiles • Identify ranking opportunities for service-area businesses • Perform keyword research with strong local intent (services + locations) • Optimize existing pages for relevance, structure, and search intent • Manage outreach and authority-building efforts to secure relevant backlinks • Analyze SEO performance and prioritize actions based on impact • Support SEO strategy across a portfolio of local clients • Collaborate with the SEO team to improve processes, systems, and outcomes Requirements • 4+ years of hands-on SEO experience • Strong background in technical SEO • Experience working with local SEO accounts (service-area businesses) • Proven ability to rank sites connected to Google Business Profiles • Experience managing multiple SEO accounts simultaneously • Comfortable overseeing 20+ small business client environments • (This is portfolio-level oversight and prioritization — not daily hands-on edits across every site) • Strong analytical, diagnostic, and problem-solving skills • Excellent communication and collaboration skills • Ability to clearly explain SEO decisions, priorities, and trade-offs • Strong organizational and prioritization abilities • Comfortable working in a fast-paced, remote agency environment • Proactive, accountable, adaptable, and self-directed • Google Search Console • Screaming Frog (or similar crawling tools) • WordPress • Availability to overlap with US Central Time for collaboration Benefits • 15 days PTO (vacation + sick) • +1 additional PTO day for every work anniversary • Paid holidays: Good Friday — April 3, 2026 M Memorial Day — Monday, May 25, 2026 Independence Day (Observed) — Friday, July 3, 2026 Labor Day — Monday, September 7, 2026 Thanksgiving Day — Thursday, November 26, 2026 Day After Thanksgiving (Black Friday) — Friday, November 27, 2026 • Company-wide holiday break: December 24, 2026 – January 1, 2027 Apply tot his job