Product Marketing Manager, Generative AI Developer Tools
Welcome to Amazon! We are seeking a dynamic and innovative Product Marketing Manager to join our team and lead the go-to-market strategy for our Generative AI Developer Tools. As the Product Marketing Manager, you will be responsible for driving product adoption and revenue growth by developing and executing marketing plans and initiatives. This role requires a strong blend of technical knowledge, marketing expertise, and business acumen. If you are passionate about cutting-edge technologies and have a proven track record of driving successful product launches, we want to hear from you! Join us in shaping the future of AI development at Amazon. Develop and execute strategic marketing plans for the Generative AI Developer Tools, in alignment with overall company goals and objectives. Drive product adoption and revenue growth through effective marketing strategies. Conduct thorough market research and analysis to identify customer needs and preferences, and use insights to inform marketing strategies. Collaborate with cross-functional teams including product development, sales, and customer support to ensure a successful product launch and ongoing success in the market. Create compelling messaging and positioning for the Generative AI Developer Tools, tailored to different target audiences. Develop and manage marketing campaigns across various channels, such as digital, social media, events, and PR. Monitor and analyze marketing metrics, such as customer engagement, conversion rates, and ROI, and use data to continuously optimize marketing efforts. Stay updated on industry trends and competitive landscape to inform marketing strategies and keep the company ahead of the curve. Act as a product expert and effectively communicate the value proposition of the Generative AI Developer Tools to internal teams, customers, and partners. Collaborate with sales teams to develop sales enablement materials, including presentations, case studies, and product demos. Work closely with the product development team to provide market feedback and insights, and contribute to the product roadmap. Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers. Represent the company and the Generative AI Developer Tools at industry events and conferences. Manage marketing budget and allocate resources effectively to achieve maximum impact. Continuously evaluate and improve marketing strategies to ensure the success and growth of the Generative AI Developer Tools at Amazon. Amazon is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Apply tot his job