Head of Patient Marketing - Strategic Growth Leader for Innovative Mental Health Care (Remote)

Unlock Your Potential as a Trailblazer in Patient Marketing At workwarp, we're on a mission to revolutionize mental healthcare by providing quality care that's both evidence-based and compassionate. We believe that mental health is just as important as physical health, and we're dedicated to treating the whole person, not just the symptoms. Our vision is to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. We're seeking a strategic and action-oriented consumer-focused growth marketing leader to own all of our patient marketing as our Head of Patient Marketing. In this role, you'll develop and execute a comprehensive strategy to acquire and retain patients, driving growth across the business. You'll work closely with patient strategy and operations, and the patient product team to manage growth, deploy the right tactics to the right audiences, and measure success with a keen eye on ROI. About the Role As our Head of Patient Marketing, you'll be responsible for: Developing and executing a holistic patient marketing strategy that drives user acquisition, retention, and growth across the business Leading and managing a team of marketing professionals to achieve business objectives Collaborating with cross-functional teams, including patient strategy and operations, product, and analytics to drive growth and optimize marketing programs Analyzing data to inform marketing decisions and measuring the success of marketing initiatives Managing and optimizing marketing budgets to achieve maximum ROI Staying up-to-date with industry trends and emerging technologies to stay ahead of the competition Essential Qualifications To succeed in this role, you'll need: 10+ years of experience in marketing with a focus on DTC audiences 8+ years of experience in growth marketing across various channels, including paid (especially digital) and owned channels (email, SMS) 6+ years of experience in a leadership people manager role with experience building a team from scratch Proven experience working cross-functionally with operational, product, and analytics teams Strong analytical skills and financial acumen Proven experience developing and executing a marketing strategy Preferred Qualifications While having the following qualifications is not mandatory, they will enhance your candidacy: Ability to work autonomously and take initiative as a self-starter Comfortable dealing with ambiguity and uncertainty Experience in a marketplace or e-commerce business Experience at a fast-paced mid-stage startup or growth company What We Offer As a full-time employee at workwarp, you'll enjoy: A 100% remote work environment that supports a healthy work-life balance Attractive pay and benefits, including full transparency of pay ranges regardless of where you live in the United States Comprehensive health benefits, including medical, dental, vision, life, disability, and FSA/HSA 401(k) plan access to start saving for your future Generous time-off policies, including 2 company-wide shutdown weeks each year for self-care Paid parental leave available for all parents, including birthing, non-birthing, adopting, and fostering Employee Assistance Program (EAP) for support with mental and physical health New hire home office stipend to set up your workspace for success Quarterly department stipend to fund team-building activities or in-person gatherings Wellness events and lunch & learns to explore a variety of engaging topics Community and employee resource groups to foster a sense of community and belonging Discounted programs, including Fetch, SmartSpend, Ladder, and SoFi Our Team and Culture At workwarp, we believe that diversity, equity, and inclusion are fundamental to our mission. We're dedicated to creating a culture of inclusion that supports our employees in feeling safe, seen, heard, and valued. Our team is passionate about making a positive impact on the lives of those struggling with mental health issues, and we're committed to being a force for positive change in the field of mental healthcare. Career Growth and Development As our Head of Patient Marketing, you'll have opportunities for career growth and development, including: Leading and managing a high-performing team Developing and executing a comprehensive marketing strategy Collaborating with cross-functional teams to drive business growth Staying up-to-date with industry trends and emerging technologies Join Our Team If you're a strategic and action-oriented growth marketing leader with a passion for making a positive impact on mental healthcare, we want to hear from you! Apply today to join our team as our Head of Patient Marketing and help us build a brighter future for those struggling with mental health issues. Don't miss this opportunity to unlock your potential and make a meaningful difference in the lives of others. Apply now! Apply for this job